The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away uniforms as well as a new version of the iconic Blue Note logo.

ODHS launched a rebrand with a new logo and colors to better serve and represent communities, focusing on inclusivity and ...

Public Affairs and Marketing Color Palette Primary Colors Orange and Blue are Hope’s primary brand colors. When using the Hope brand, they must be present in every layout with the exception of black ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background ...

In the end, we really can’t say why the color swap was done on the logo. Maybe they felt it was “time for a change,” or maybe there was “something more to it.” ...

Teal may come as a surprise to hard-core Disney fans. It might seem fancifully random, or too big of a departure from the brand’s royal blue. But it signals an important evolution for Disney+.

Logos & Design Elements Being visually consistent in how CU Boulder’s brand is represented is essential for maintaining a recognizable brand identity. CU Boulder achieves its unique visual identity by ...