The fast-growing Fairlife brand has become crucial to Coca-Cola’s pivot from sugar, but now the soda giant needs to convince ...
Cola’s office in Chicago's trendy West Loop, the soda giant’s iconic logo is noticeably absent. In its place is a giant ...
Beverage maker Coca-Cola (KO) is betting big on Fairlife, its premium milk brand, to drive growth and offset its declining ...
Coca-Cola CEO James Quincey presented Trump with a bottle that replaces the traditional Diet Coke logo with a label showing an image of the White House and text that says: “The Inauguration of ...
Coca-Cola has taken a step to connect with its consumers in a meaningfully localised way. “For the first time ever, the Coca-Cola label is now in Hindi, with the brand name written in the ...
Coca-Cola is one of the true giants of the beverage industry. Unfortunately, that also means when things go wrong, it can ...
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