Behr paint is championing a "new neutral" for the upcoming year. On July 30, the company announced that Hidden Gem, a smoky blend of blue and green, is their official new color of the year for 2026.

"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

If you follow interior design trends, you know that the past few years have been all about curating a warm, inviting space that inspires connection. This year is no different, as evidenced by Behr's ...

"People have been using blues and greens for several years, and this is really that intersection of both of them," Erika Woelfel, vice president of color and creative services tells PEOPLE Behr paint ...