Behaviorism is a theory of learning based on the idea that all behaviors are acquired through conditioning, and conditioning ...

The battle for consumer attention is intensifying. Find out how new behavioral economics research has shifted our attention ...

We observe their behavior and we mimic that behavior. In short, we do what they do. This theory is also known as social cognitive theory. Social learning theory, developed by psychologist Albert ...

some behavioral scientists synthesize theories, concepts, and methodologies across some of these disciplines. For example, the field of behavioral economics emerges from bringing insights from ...

(See “Daniel Kahneman: The Thought Leader Interview,” by Michael Schrage, s+b, Winter 2003.) The application of behavioral finance theory to corporate finance is now attracting the attention of a ...

Modern portfolio theory (MPT) and behavioral finance represent differing schools of thought that attempt to explain investor behavior. Perhaps the easiest way to think about their arguments and ...

This theory has been increasingly applied to travel choice behavior, particularly in the context of how individuals respond to various travel scenarios, such as congestion charges, travel mode ...