You have to make sure your landing page (particularly the copy) matches where they came from. If they clicked on an ad about a 20% off promo code, your headline needs to say exactly that.

There’s a new report in town, and it’ll help you evaluate and optimize the effectiveness of your landing pages Google Analytics 4 (GA4). The new report will compare the following metrics ...

Quality landing pages result in more conversions. Whether it is newsletter subscriptions, sign-ups, downloads, lead generation, or something else, when you use landing pages, you experience higher ...