BMW's simple blue-and-white logo is getting a refresh for incoming models from February onwards, starting with the new 2027 iX3, as first reported by BMW Blog. In fact, the change to the brand's ...

Don't worry, it didn't make any radical changes. In fact, BMW's tweaking of its legendary badge is so modest that you have to squint to spot the actual differences. CarScoops took note when BMW ...

Today, Kirby’s focus has shifted toward following industry news, and he has a sincere passion for one-off and tuned vehicles, car toys (especially LEGO brand,) and anything else even closely related ...

If you thought BMW’s emblem was reminiscent of its days as an airplane manufacturer—you’re wrong. If you thought the logo’s “Roundel” portrayed a spinning airplane propeller—you’re also wrong. Luckily ...

Over three years after BMW first announced the Alpina acquisition, the transition is finally done. Starting in 2026, BMW Alpina will run as its own brand within the BMW Group, much like BMW M, but ...

PETROLHEADS may not know the true meaning behind BMW’s iconic badge. While many may believe it shows a spinning aircraft propeller, the real origin of the logo is different and rooted in the company’s ...

The changes are subtle, but that's a good thing, as the company readies to roll out its Neue Klasse design language. The new logo first appeared on the 2027 BMW iX3 EV SUV, and it'll proliferate to ...