Squishmallows appeared on the scene in 2017 and folks are still, nearly a decade later, clamoring for those soft and squeezable stuffed animals. More styles are dropping all the time-here's a peak at ...

The soft toy industry’s most important consumers are not toddlers, but millennials and members of Generation Z. Experts ...

Gen Z isn’t playing around when it comes to their love of stuffed animals. Young adults are leading the plush toy boom as the ...

Cicely the Cat Pizza is an 8-inch Squishmallow that’s part of the Valentine Squad series. Featuring ultra-soft materials and ...

Two of the worst-performing stocks in the retail sector over the past year have been Dollar General (NYSE: DG) and Five Below ...

Young adults adore their stuffed animals, whether they are hanging ... or spending a premium to add to their collections of Squishmallows. A recent Jellycat pop-up in the London department store ...