Analysts expect 2025 will be a banner year for advertising M&A following the proposed merger of Omincom and IPG. ... Industry observers expect a raft of ad agency acquisitions in 2025.

In a world where algorithms can dictate the fate of a brand overnight, the role of a digital marketing agency has never been more vital—or more complex. Gone are the days when banner ads and ...

Advertising agencies such as Giant Spoon, TBWA, Wieden+Kennedy, and Ryan Reynolds’s MNTN found innovative ways to create work worth seeking out. When we think about the future of advertising ...

Spotify, which has an estimated $240 million ad budget, is seeking a new advertising agency and plans to part with IPG's UM after six years. Business Insider Subscribe Newsletters ...

WPP, the world’s largest advertising agency, has teamed up with chipmaker Nvidia to create ads using generative artificial intelligence. The companies announced the partnership Monday, with ...

It owns well-known ad companies including McCann Worldwide and the ad-buying giant IPG Mediabrands. Omnicom was created in 1986 as part of a three-way merger of ad agencies including BBDO Worldwide.

His efforts to answer that question led him to agency advertising accounts, which have fewer restrictions, lower advertising costs, no spending limits, and feature the direct support of the agency.