Today, global ad agency network Ogilvy is unveiling a global company rebrand and reorganization, more than two years in the making, to better tackle these new challenges. When John Seifert was ...

WPP PLC’s Ogilvy, the ad agency behind campaigns such as Dove’s “Campaign for Real Beauty” and “Don’t Leave Home Without It” for American Express, is rebranding and restructuring as ...

Neo@Ogilvy, the digital unit of ad agency Ogilvy & Mather, overcharged IBM millions of dollars since 2006 by doubling some of its media bills, according to a lawsuit filed in a New York federal court.

In its head-turning 2024 Super Bowl ad, Verizon leaned on the star power of Beyoncé to make the case that its 5G network is unbreakable. When it comes to agency networks, Ogilvy, which created ...

International Business Machines Corp. Tuesday dropped a bombshell on Madison Avenue, consolidating an estimated $400 million global advertising account with Ogilvy & Mather Worldwide. The appo… ...