It’s been a disappointing start to Pumpkin Spice Latte season for Starbucks. The Seattle coffee giant on Tuesday reported weaker-than-expected sales in its fiscal fourth quarter, which ended Sept. 29.

In the USA, the annual pumpkin spice latte and the newly launched iced apple crisp nondairy cream Chai could not air the foot traffic as same-store sales declined by 6%. These figures paint a worrying scenario of customer traffic as much as marketing and promotions have been stepped by smart apps and the Starbucks app.

Seattle. Starbucks is off to a disappointing start this Pumpkin Spice Latte season. The Seattle-based coffee chain announced on Tuesday that it experienced weaker-than-expected sales during its fiscal fourth quarter, which ended on Sept. 29.