Samsung unveiled its latest Galaxy S25 series of phones with an array of AI features. The modest hardware updates in these flagship phones show a growing emphasis on internal capabilities over external design.

The new Galaxy S25 line was officially launched at Samsung Galaxy Unpacked today. However, it took Samsung a long time to get to the main event. Unlike previous events where the latest smartphones kicked things off, it took 30 minutes for Samsung to start talking about the S25 and a whole hour to eventually even show off the S25 line.

This year, it's all about the Galaxy S25 and S25 Ultra. However, will smart glasses be Samsung's "one more thing"?

During the Galaxy Unpacked keynote presentation, Samsung officially showcased its next flagship smartphones with the Galaxy S25 series. This includes the Galaxy S25, S25 Plus, and S25 Ultra. It's not a surprise as we expect an improved set of features and upgrades like a more powerful processor for better performance,

Unpacked conference is here, and we've got our hands in all the announcements the company is set to reveal today. And it seems that Samsung is extra excited about this year's lineup: Not only did the company announce Unpacked details during its CES press conference,

At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.

Samsung Galaxy Unpacked 2025 is set to stream live on January 22 at 10am PT/1pm ET. It will be hosted on the Samsung YouTube page, its website, and its newsroom page. Based on previous Unpacked events, the livestream will likely run for about 60 minutes.

Besides the US, Galaxy S25 customers in the UK and Middle East report their shipment status changing to being shipped for a late January delivery. Samsung is known for shipping its flagship devices to pre-order customers ahead of schedule, so this behavior is not unusual for the company.

Samsung’s first Unpacked event of 2025 delivered the Galaxy S25 series — as expected. Although the phones don’t have dramatically upgraded specs, the company stuffed — you guessed it! — more AI into the devices.

Samsung just recently announced the Galaxy S25 Ultra, its latest flagship smartphone that's designed to compete with the iPhone. We did