There is no dearth of self-made business tycoons in India who have turned small businesses into multinational conglomerates, ...

Harsh Mariwala, founder of Marico, is the visionary behind iconic brands like Saffola and Parachute. Starting in the family ...

Harsh Mariwala joined his family business in 1971 and later founded Marico in 1990.

Marico has already taken a price hike in Saffola, due to an increase in the import duty on edible oil by the government last ...

While Simply Fresh aims to cater to the economy segment, Nutrica competes directly with established premium brands like Saffola and Fortune. Nutrica is positioned as a niche brand focused on metro ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...