"at-above-post addthis_tool" data-url=" eyes are on Boohoo Group’s new chief executive Dan Finley who is tasked with not only turning around the struggling online fashion group but dealing with disgruntled shareholder Mike Ashley.

The British fast-fashion retailer moved quickly to stop Frasers Group owner Mike Ashley from muscling his way into the CEO role, and taking a place on the board.

Retail tycoon Mike Ashley has experienced a rare taste of defeat after fast-fashion giant Boohoo resisted his attempt to become its new chief executive by tapping the boss of Debenhams. Dan Finley is to step into the role which is being vacated by John Lyttle whose departure was announced last month.

Ashley, whose retail empire Frasers is Boohoo's biggest shareholder, with a 27 per cent stake, wanted to succeed John Lyttle as boss.

Boohoo named Dan Finley as its next chief executive officer, spurning major shareholder Frasers’ attempts to install its owner Mike Ashley at the helm.

Boohoo has appointed a former boss of JD Sports as its new chief executive today in what will be seen as a snub to Sports Direct tycoon Mike Ashley. In a statement to the market, the troubled fast-fashion firm said Dan Finley,

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Boohoo named Dan Finley as its next chief executive officer, spurning major shareholder Frasers’ attempts to install its owner Mike Ashley at the helm.

British online fashion retailer Boohoo on Friday appointed Dan Finley as its new CEO, effective immediately, in a blow to top investor Frasers which had attempted to appoint its controlling shareholder Mike Ashley to the role.