Deion Sanders’ Influence Powers Alamo Bowl Viewership Surge
When the Colorado Buffaloes faced BYU in the 2024 Valero Alamo Bowl, the game not only captivated fans on the field but also made history off it. A staggering 8.0 million viewers tuned in to watch BYU defeat Colorado 36-14, making it the most-watched non-CFP/New Year’s Six bowl game since the 2020 Citrus Bowl between Alabama and Michigan.