Every year, Bath & Body Works introduces a scent that it hopes will break through during the shopping season. It doesn’t have to smell like gingerbread. By Jordyn Holman On a Thursday evening ...
BBWI’s app downloads increased 97% from pre-pandemic levels. Bath & Body Works recently wrapped up its annual Candle Day sale, which took place on December 7-8, 2024. The sale offered 3-wick ...
Bath and Body Works, you have some explaining to do. Customers are saying your candles just aren’t that good anymore. Earlier this month, Bath and Body Works—a leader in the scented space from ...
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